There is a niche that can be filled by anyone as long as they have the proper approach. There was a lack of organic potting soils on the market, so I started a company that sells them. Since selling my first batch of soil, I’ve learned a lot about business and what sells. The packaging on the first batch was pretty basic and was only moderately successful. When I added some Glyph icons, the sales went up by more than half. The icons made the packaging stand out more and look like more than just an ordinary bag of dirt sitting on the aisle in the store.

People have often asked me what is the difference between organic dirt and regular dirt. My dirt has nothing added to it that you wouldn’t normally find in nature. (more…)